To announce their new Polo for Women Spring ’15 collection, together with the Ralph Lauren creative team, MPC Creative transformed Mr. Lauren’s clear vision of a hyperreal cinematic journey through New York City into a 10-minute short film that blends stunning CG with live-action runway performance.
On the evening of September 8th during New York Fashion Week, a revolutionary runway event was revealed to hundreds of spectators: a water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology.
Production Company
MPC Creative
Creative Director
David Estis
Executive Producer
Tim Dillon
Producer
Adele Major
Managing Director
Justin Brukman
SVP Marketing, Advertising and Corporate Communications, Ralph Lauren
David Lauren
SVP Creative Director, Ralph Lauren
Amir Mohammady
VP of Interactive Design, Ralph Lauren
Yong Choe
Digital Creative Operations Director, Ralph Lauren
Alexandra Scebold
VP Global Marketing, Ralph Lauren
Carey Krug
Head of 3D/VFX Supervisor
Vicky Osborn
VFX Supervisor/2D Lead
Alex Harding
3D Team
Ian Brauner, Jean Choi, Scott Denton, Susie Hong, Irene Kim-Ahiska, Christina Ku, Michael Lampe, Patrick McAvena, Garrett Norlin, Isaiah Palmer
2D Team
Leslie Chung, Brian Houlihan, John Mangia, Tommy Smith, Chris Vincze
Art Direction Design Team
Andrew Montague, Theo Daley, Kim Dulaney
Grade
MPC NYC
Colorists
James Tillett, Adrian Seery
Editor
Billy Sacdalan
Film Editors
Michael Bell, Nathan Byrne, Shawn Harrison, Kyle Mumford